Bauer Media Nationwide Roadshow Staffing

The Brief:

To provide local staffing & management across 3 nationwide roadshows for a range of brands

We were tasked with providing local staffing support for a range of roadshows across the summer, for large brands and organisations ZTE Mobiles, USDAW and Liverpool Hope University.

What We Did

  • Remote pre-activity staff briefing pack for each brand & organisation
  • Local staff at each location selected based on their suitability for each organisation or brand
  • 24/7 staffing support with allocated staff reserves at each location
  • Bespoke online report & photography for feedback & content creation

Campaign Overview

Building awareness of brands & organisations through promotional giveaways, experiential activity & data capture

Our local teams were tasked with assisting the brand or organisation representatives across their multi-location nationwide roadshows, each with their own specification and approaches to reaching members of the public.

ZTE Mobiles experiential campaign was designed to drive engagement with ZTE’s Facebook and Twitter accounts. Through a football skills performance organised at each shopping centre, along with a promotional tie-in encouraging the public to like/follow ZTE for an opportunity to win £500 Thomas Cook holiday vouchers.  This was paired with data capture activity using a tablet incentivised through the chance to win a ZTE handset.

Liverpool Hope University reached out across a 40 day nationwide roadshow – highlighting aspects of their campuses, available courses and life at Hope. Communicating them across select cities and towns accompanied by academics, lecturers and tutors along with special guests at each stops such as The Leftbacks, a band from the university. This primarily involved engaging with students and capturing data to have specific course information sent across that interested them.

USDAW On Tour was a campaign focused on growing visibility, awareness and membership across the country through a nationwide roadshow – celebrating their 125th anniversary. The Union of Shop, Distributive and Allied Workers has visited key cities in every region of the UK, driving awareness of a union for workers within sectors such as retail and distribution. Our staff’s role was to generate high street engagement through promotional giveaways and data capture, in the form of a survey with the opportunity to win a high street voucher worth £250.