To incentivise purchases of Breville Blend Active through a nationwide experiential tour of major shopping centres
We were tasked with reaching consumers in a range of shopping centres nationwide to promote Breville Blend Active. This experiential campaign very successfully combined product demonstration and sampling to drive sales in the stores surrounding the activation – resulting in most retailers throughout the centres selling out of Breville Blend Active products consistently throughout the duration.
What We Did
- Full staffing & 24/7 management
- Reserve allocation for sampling/demonstration team
- Supplied all consumables, sampling equipment & branded materials
- Booking & management of promotional space within centres
- Full on-site set up of bespoke experiential stand
- Storage of all items with logistics into each centre
A month-long full-service experiential tour across a number of major shopping centres nationwide
The aim of this campaign was to drive sales of Breville Blend Active nationwide, debuting the newly launched products and informing consumers on how to use them to make healthy and delicious smoothies. Armed with a range of the products and exciting smoothie recipes, our teams would demonstrate how to use the product practically before letting the centre visitor have a taste of the results. Tying in with the new year ‘health kick’, this campaign helped to raise product visibility massively and resulted in hundreds of sales in the centres – with many of the centre’s stores reporting to Breville that they had sold out of the products entirely on activity days.