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Carlsberg
FA Cup Supermarket Roadshow
eXecutional commissioned to provide a promotional staff solution for their FA Cup Roadshow. Transporting the real FA Cup to supermarkets across the UK allowing the supermarket shoppers to experience the feeling of raising the FA Cup.
To be as cost effective as possible all staff were chosen to the cluster of supermarkets targeted. All mileage was calculated to the exact mile and staff profiles were sent to the client in advance to allow a choice of the chosen few.
Activity was executed across multiple supermarkets across a 4 week campaign.
FA Cup Tour Continues: Promo Girls At Bars, Pubs and Football Clubs
After the success of the first supermarket roadshow, the secondary campaign targeting bars, pubs and football clubs took shape.
For this secondary promotion eXecutional were commissioned to provide promo girls to man the display areas. The activity involved encouraging members of the public to experience the feeling of lifting the FA Cup.
The activity happened across multiple locations, with local staff from each area meaning reduced costs!
All shifts were executed with 100% attendance across sites with photos being sent to the client the morning after the shifts.
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