To create a full service experiential sampling campaign across a series of exhibitions and events nationwide
We were tasked with providing staffing and additional services for Debbie & Andrew’s full service experiential sampling campaign, which took place at a number of indoor and outdoor events, exhibitions and shows across the UK.
What We Did
- Provided a full service sampling campaign including staff members, professional chefs and all sampling equipment
- Management of chilled and ambient logistics
- Managed all promotional space and event bookings
- Provided all sales equipment & point of sale to allow retailing from the stand
- Provided a detailed web-based reporting platform with sample & sales information, along with collated staff & public feedback
An extensive nationwide experiential roadshow reaching a range audiences
This campaign allowed Debbie & Andrew’s to reach a range of audiences nationwide across a 6 month period through an experiential sampling roadshow. The activity was self-funding, with the sampling used to entice members of the public and attendees to purchase products at reduced promotional price points. All logistics both ambient and chilled were managed by EXECUTIONAL, and our specialist installation staff prepared for each activation the day before – making sure that the sampling team could hit the ground running, with no unnecessary preparation days during live days. Alongside this we had our event manager consistent across all live days, so that the roadshow could evolve based on staff feedback and experiences and professional chefs to prepare food and guarantee consistent quality samples.
“All the promotional staff were very prompt, all arriving in good time to the arranged meeting point. Every member of staff did a great job. All were very friendly to both the clients we work with and members of the public. The event was very busy at times, and your staff were a great help, kept smiling even during the rain, worked non-stop and made a very good impression on the day.”
Doubletree By Hilton
“The agency offers fast, efficient and good value for money promotional staff whom are highly motivated, well presented, confident and are keen to help make an impact on behalf of your brand. I would use them first time every time for our large events.”
“Having worked with a number of agencies for approximately 10 years, EXECUTIONAL have proven to be a ‘cut above the rest’. They are willing to adapt to client differences, the urgency of some bookings, the complexities of managing such a huge profile of store bookings, across the nation, and do so with positivity and confidence.”
OMD – UK – Manning Gottlieb
“EXECUTIONAL have been used by our company for a number of years now. Other agencies have been tried, but proved to be unprofessional and could not deliver what we requested. EXECUTIONAL provide excellent service, are flexible, fast to respond to changing requirements where necessary. I thoroughly recommend them.”