Understanding the success of your promotion is incredibly important, not only for future planning but to allow the promotions to be changed to maximise effectiveness. Our bespoke feedback portals allow that data to be seen and effectively implemented.
Promotions are not static, they change, so lets make the most of it…
So what do you see when you run a promotion? So we imagine the scenario, quote, another quote and another. Campaign is signed off and then probably another revision and then it is signed off again.
So what happens when the campaign goes live? It changed that many times during the quote but then it just stays the same? Doesn’t make sense to us. We offer our customers the ability to see real feedback, we agree it makes life easier to let the customer know everything is “fine” but if we were a customer we wouldn’t want “fine” we would want “great”.
So where we need to, we supply a branded log in page, so our customers can see the real data. Not what we want them to see, what is actually happening.
Accountability? We think so.
Where data and photography are at the heart of a promotion, we offer live data which you can view right from your desktop. Want to check sales? Want to see the latest merchandising call?
View it right from your desktop.
What about my smaller promotion?
We provide our clients with on-line activity completion reports. Straight from your browser see and read the feedback from our promotional teams. The same fundamentals of the live reporting areas but for those smaller promotions.
Keeping It Real…
We are also keen to mention that we give positive and negative feedback on the promotions that we work on. It cannot always be 100% positive! What about footfall, public perception, weather? These need to be considered, that way you can tweak and plan your promotion with real learning’s from our reporting systems.
