Green Giant High Street & Office Sampling

The Brief:

Reaching consumers during key commuter times & at their offices to drive brand engagement & future purchases

We were tasked with making consumers aware of Green Giant Express Sweet Corn across a range of locations, through street and office based sampling to reach shoppers, commuters and professionals.

What We Did

  • Street & office based sampling across 9 major UK cities
  • Full staffing & event management with 24/7 support
  • Storage & logistics of samples to local hubs
  • Sampling/storage vehicle fully prepared & supervised by on-site event manager

Campaign Overview

Reaching a range of audiences through sampling to drive new product engagement & refresh brand perception

We were tasked with providing both street and office based sampling teams to launch and drive interest in Green Giant Express Sweet Corn – promoting it as a healthy snack on the go to have independently or alongside a meal in a quick and convenient fashion. To make sure that members of the public were aware that it still had the same great taste, we distributed free pouches of the product to be tried at home or work at their convenience across a number of major cities.

To really drive home the quick and convenient nature of the product, teams visiting the office surprised unsuspecting workers with the product to try at lunch along with other promotional giveaways. The result of the campaign meant that thousands of product pouches landed with consumers to adapt the brand and product perception to match the fast-paced nature of the working week.