Helly Hansen VR Exhibition Experience

The Brief:

To provide full event staffing & management at The London Boat Show 2017

We were tasked with supplying a promotional team and event manager for Helly Hansen’s brand activation at The London Boat Show for their VR experience, to support their new Aegir line of protective clothing. 

What We Did

  • Fully briefed & trained team to engage with attendees on their VR activation
  • Sales driven in to the Helly Hansen’s Marine Superstore retail area through experiential activity
  • Consistent team across the event to manage the experiential area
  • Photography & bespoke online report

Campaign Overview

Reaching attendees of the London Boat Show 2017 to drive brand awareness & engagement

We were tasked with providing a consistent team for Helly Hansen’s stand at the 2017 London Boat Show. As one of the primary sponsors, there was both a retail and experiential element to the stand – helping to refresh attendees about the Helly Hansen’s rich seafaring heritage and professional grade products.

Our team decked attendees out in their new Aegir range of professional sailing and survival clothing. before starting the VR experience of being out on the open ocean enduring the elements. Feeling the warmth and protection of the premium clothing, it allowed attendees to connect with the core roots of the bran – along with driving sales in to their Marine Superstore.