To provide a shopping centre based sampling programme as part of the launch campaign for Hugo Boss Ma Vie
We provided a sampling campaign within high footfall shopping centre locations across the UK, with all aspects managed in full by EXECUTIONAL – delivering a full-service promotion from concept to detailed online report in under 5 weeks from the initial enquiry.
What We Did
- Designed, built and produced promotional stands and point of sale
- All staffing and management during campaign duration
- Bespoke briefing packs created using Hugo Boss brand information & EXECUTIONAL knowhow
- Logistics & stock management
- Provided a detailed web-based reporting platform with key distribution information and collated staff feedback
Creating 5 weekend brand experiences across the UK
Designed to not only drive sales of the new fragrance, but also increase visibility and create a promotional space perfect for representing Hugo Boss. The teams sampled the fragrance on blotters within key areas of selected shopping centres, directing members of the public to nearby retailers stocking the product. With a distinctive look and style, the campaign was highly successful with many retailers responding that they had ran out of stock during the sampling weekends.
“All the promotional staff were very prompt, all arriving in good time to the arranged meeting point. Every member of staff did a great job. All were very friendly to both the clients we work with and members of the public. The event was very busy at times, and your staff were a great help, kept smiling even during the rain, worked non-stop and made a very good impression on the day.”
Doubletree By Hilton
“The agency offers fast, efficient and good value for money promotional staff whom are highly motivated, well presented, confident and are keen to help make an impact on behalf of your brand. I would use them first time every time for our large events.”
“Having worked with a number of agencies for approximately 10 years, EXECUTIONAL have proven to be a ‘cut above the rest’. They are willing to adapt to client differences, the urgency of some bookings, the complexities of managing such a huge profile of store bookings, across the nation, and do so with positivity and confidence.”
OMD – UK – Manning Gottlieb
“EXECUTIONAL have been used by our company for a number of years now. Other agencies have been tried, but proved to be unprofessional and could not deliver what we requested. EXECUTIONAL provide excellent service, are flexible, fast to respond to changing requirements where necessary. I thoroughly recommend them.”