Hugo Boss

The Brief:

To provide a shopping centre based sampling programme as part of the launch campaign for Hugo Boss Ma Vie

We provided a sampling campaign within high footfall shopping centre locations across the UK, with all aspects managed by EXECUTIONAL – delivering a full-service promotion from concept to detailed online report in under 5 weeks from the initial enquiry.

What We Did

  • Designed, built and produced promotional stands and point of sale
  • All staffing and management during campaign duration
  • Bespoke briefing packs created using Hugo Boss brand information & EXECUTIONAL knowhow
  • Logistics & stock management
  • Provided a detailed web-based reporting platform with key distribution information and collated staff feedback

Campaign Overview

Creating 5 weekend brand experiences across the UK 

Designed to not only drive sales of the new fragrance, but also increase visibility and create a promotional space perfect for representing Hugo Boss. The teams sampled the fragrance on blotters within key areas of selected shopping centres, directing  members of the public to nearby retailers stocking the product. With a distinctive look and style, the campaign was highly successful with many retailers responding to their supplier that they had ran out of stock during the sampling weekends.