To create a unique customer brand experience to raise awareness and use of the hungryhouse online services through a bespoke experiential marketing campaign.
As part of our promotional programme for hungryhouse; the main customer focus of the activity took place within an experiential shopping centre promotional space. We provided a bespoke experiential solution primarily focused around creating a comfortable lounge environment and converting it into an event space perfect for reaching and engaging shoppers.
What We Did
- Created all promotional stands & materials
- Event space installation & all rigging
- Provided all IT equipment & wireless internet access
- Selected, briefed & managed the promotional team
- Provided complete activity reporting & photography of the event
Matching the hungryhouse core brand values
We provided all elements for the campaign, closely matching the core brand colours of hungryhouse and creating a lounge environment within the experiential spaces. This was the centrepiece of the promotion, where members of the public could relax and see demonstrations of the hungryhouse website and their native mobile apps (on the provided iPads and Android devices). All visitors to the experiential promotional space were entitled to take away sweets, pens, key rings and promotional vouchers – activated on their first use of the hungryhouse website or app.
“All the promotional staff were very prompt, all arriving in good time to the arranged meeting point. Every member of staff did a great job. All were very friendly to both the clients we work with and members of the public. The event was very busy at times, and your staff were a great help, kept smiling even during the rain, worked non-stop and made a very good impression on the day.”
Doubletree By Hilton
“The agency offers fast, efficient and good value for money promotional staff whom are highly motivated, well presented, confident and are keen to help make an impact on behalf of your brand. I would use them first time every time for our large events.”
“Having worked with a number of agencies for approximately 10 years, EXECUTIONAL have proven to be a ‘cut above the rest’. They are willing to adapt to client differences, the urgency of some bookings, the complexities of managing such a huge profile of store bookings, across the nation, and do so with positivity and confidence.”
OMD – UK – Manning Gottlieb
“EXECUTIONAL have been used by our company for a number of years now. Other agencies have been tried, but proved to be unprofessional and could not deliver what we requested. EXECUTIONAL provide excellent service, are flexible, fast to respond to changing requirements where necessary. I thoroughly recommend them.”