Hungry House

The Brief:

To create a unique customer brand experience to raise awareness and use of the hungryhouse online services through a bespoke experiential marketing campaign.

As part of our promotional programme for hungryhouse; the main customer focus of the activity took place within an experiential shopping centre promotional space. We provided a bespoke experiential solution primarily focused around creating a comfortable lounge environment and converting it into an event space perfect for reaching and engaging shoppers.

What We Did

  • Created all promotional stands & materials
  • Event space installation & all rigging
  • Provided all IT equipment & wireless internet access
  • Selected, briefed & managed the promotional team
  • Provided complete activity reporting & photography of the event

Campaign Overview

Matching the hungryhouse core brand values

We provided all elements for the campaign, closely matching the core brand colours of hungryhouse and creating a lounge environment within the experiential spaces. This was the centrepiece of the promotion, where members of the public could relax and see demonstrations of the hungryhouse website and their native mobile apps (on the provided iPads and Android devices). All visitors to the experiential promotional space were entitled to take away sweets, pens, key rings and promotional vouchers – activated on their first use of the hungryhouse website or app.