To provide staffing, installation and management services for Lego’s nationwide roadshow
Following our work with Lego’s previous promotional campaigns, we were tasked with implementing and managing their UK-wide shopping centre experiential roadshow.
What We Did
- Provided out of hours rigging & installation staff to create the experiential space at each location
- Management of promotional space, teams and 24/7 support of all campaign aspects
- EXECUTIONAL event managers for every live day, providing live feedback and support across the campaign
- All staff fully DBS checked prior to the campaign
- Provided a detailed web-based reporting platform with key distribution information and collated staff feedback
An experiential shopping centre roadshow reaching audiences nationwide
After providing staff members for Lego on previous campaigns, we were commissioned to provide all aspects of of their staffing and implementation of their nationwide experiential roadshow. This included out of hours staff for rigging and installation of the experiential spaces within selected shopping centres, alongside fully trained teams of brand ambassadors with a supporting event manager at each location. The campaign offered an amazing opportunity for a range of audiences, but particularly families with children to experience the Lego brand and their products in a unique environment – most importantly building a myriad of great models throughout the activity days.
“All the promotional staff were very prompt, all arriving in good time to the arranged meeting point. Every member of staff did a great job. All were very friendly to both the clients we work with and members of the public. The event was very busy at times, and your staff were a great help, kept smiling even during the rain, worked non-stop and made a very good impression on the day.”
Doubletree By Hilton
“The agency offers fast, efficient and good value for money promotional staff whom are highly motivated, well presented, confident and are keen to help make an impact on behalf of your brand. I would use them first time every time for our large events.”
“Having worked with a number of agencies for approximately 10 years, EXECUTIONAL have proven to be a ‘cut above the rest’. They are willing to adapt to client differences, the urgency of some bookings, the complexities of managing such a huge profile of store bookings, across the nation, and do so with positivity and confidence.”
OMD – UK – Manning Gottlieb
“EXECUTIONAL have been used by our company for a number of years now. Other agencies have been tried, but proved to be unprofessional and could not deliver what we requested. EXECUTIONAL provide excellent service, are flexible, fast to respond to changing requirements where necessary. I thoroughly recommend them.”