Merseyrail Bike & Go Nationwide Campaign

The Brief:

A Nationwide promotional campaign for Bike & Go for Merseyrail, Northern Rail, Scotrail & AGA

Bike & Go was nationwide staffing campaign reaching from Inverness at the tip of the North down to Southend-on-Sea on the Essex Coast, to let rail users in the areas know about the new Bike & Go initiative and how they can get involved.

What We Did

  • Full nationwide staffing & network of team leaders in each region
  • Fulfilment of thousands of promotional giveaways in branded tote bags
  • Storage & logistics of promotional items
  • 24/7 remote management & reserve allocation

Campaign Overview

Reaching a range of audiences at key commuter links to build awareness & drive engagement with Bike & Go

We were tasked with fully managing the nationwide promotion providing not only staffing at each location, but fulfilment of promotional materials and logistics to a network of team leaders. Each team would position themselves at the exits of the station, armed with two branded Bike & Go bikes to create a promotional fixture for commuters to engage around. Those interested in the promotion would receive a complementary branded tote bag with promotional goodies, along with information on where the service is available for commuters to take advantage of.