To provide product sampling teams for Müller’s Olympic Fanzones in Manchester & London
Müller created two large Olympic Fanzones for their #InTeamGB’sCorner campaign – offering members of the public the opportunity to relax and take in the historic sporting event on one of their giant screens. Combined with a variety of free Müller products, great activities and a relaxed seating area, this campaign was perfect to kick off the summer with.
What We Did
- Provided two large teams of experienced sampling staff in both London & Manchester
- Staff management both on and off the ground using our event managers and HR staffing teams
- Bespoke briefing packs created using Müller brand information & EXECUTIONAL knowhow
- Provided a detailed web-based reporting platform with key distribution information and collated staff feedback
Developing visibility for Müller as a key sponsor of Team GB
We primarily provided staffing services for this campaign, with two large teams working to distribute thousands of Müller products during the olympics. The teams were stationed in and around branded promotional areas in key city centre locations, stocked with a vast array of original and special edition Müller products. Our teams also helped to get members of the public involved in themed sports challenges, and utilised branded props to drive social media engagement using the #InTeamGB’sCorner. They also roamed around the Fanzone, handing out chilled snacks to spectators and keeping them stocked up throughout the day.
“All the promotional staff were very prompt, all arriving in good time to the arranged meeting point. Every member of staff did a great job. All were very friendly to both the clients we work with and members of the public. The event was very busy at times, and your staff were a great help, kept smiling even during the rain, worked non-stop and made a very good impression on the day.”
Doubletree By Hilton
“The agency offers fast, efficient and good value for money promotional staff whom are highly motivated, well presented, confident and are keen to help make an impact on behalf of your brand. I would use them first time every time for our large events.”
“Having worked with a number of agencies for approximately 10 years, EXECUTIONAL have proven to be a ‘cut above the rest’. They are willing to adapt to client differences, the urgency of some bookings, the complexities of managing such a huge profile of store bookings, across the nation, and do so with positivity and confidence.”
OMD – UK – Manning Gottlieb
“EXECUTIONAL have been used by our company for a number of years now. Other agencies have been tried, but proved to be unprofessional and could not deliver what we requested. EXECUTIONAL provide excellent service, are flexible, fast to respond to changing requirements where necessary. I thoroughly recommend them.”