Philadelphia – High Street Sampling

The Brief:

To sample 250,000 full-size samples of Flip&Dip cheeses across key cities in the UK.

We managed a fully chilled product sampling campaign including complete staffing, management, and chilled logistics.

What We Did

  • Management & planning of permits & event space
  • Temperature controlled storage of all samples
  • Dedicated logistics support to every location
  • Branded clothing & sampling trolleys
  • Full team training & location planning
  • Detailed post activity reporting

Campaign Overview

Thousands of activations per month, developing into a campaign spanning years

The aim of the activity was to drive taste trial of the newly launched Philadelphia Flip&Dip range and encourage further purchasing within Tesco & Asda stores. This involved the chilled sampling of 250,000 samples over a 3-week campaign. EXECUTIONAL arranged all location permissions of event space in key target towns and cities across the North of England.

Utilising our chilled network of storage and logistics meant all samples were temperature controlled until the point of sampling. Alongside each sample members of the public received local stockist and product information leaflets.