Providing in store product demonstrators actively promoting and demonstrating your new or existing product is a great way to boost visibility in the crowded retail environment. Not only does this illustrate commitment to the store or chain where your product is listed but is gives a great interactive way for your product to be seen, heard, touched and experienced by potential customers.
The Demonstrator
The primary driver in any product demonstration piece is the demonstrators themselves:
Sales Focused – the demonstrators need to be sales promoters
Targeted – providing a return on investment
Trained – fully trained to a higher standard than store staff
Make The Demonstration Work
What we feel you need to run a successful product demonstration campaign:
Interactivity – touch, feel and use the product, let the customer understand how it works.
Relevance – how can this be used in their life, why they would need to purchase.
Knowledge – demonstrators need to be knowledgabe, fully trained and be able to answer FAQs
Reporting – understanding what works and what doesn’t, knowledge shared between all demonstrators.
Retail Staff Demonstrations, Coaching & Training
Having executed countless store demonstrations and retail staff training campaigns we know the benefit for retail staff to fully understand the product on their shelves. Providing a reason for a retail staff member to show customers your product over your competitors products.
Giving a grounded understanding of the product, it’s uses, the market it is most relevant to and more importantly how it works! Investing in training sales staff will help drive sales in the future.
Supply Chain Management & POS Compliance
Why not use this staffing opportunity to ensure that your point of sale materials are being correctly positioned in store. When the product demonstrator leaves the store you are confident that your materials are placed correctly ready for either the next demonstration day or your next merchandising call.
Out of stock, broken stock or missing stock issues can also be reported. There is no point demonstrating a product that is not there to be sold!