Product Sampling: Supermarkets | Shopping Centres | Stations | Roadshows | City Centres

eXecutional are a highly experienced and client recommended product sampling specialist with multichannel experience in planning, creating and implementing amazing experiential sampling campaigns. We provide highly targeted product sampling campaigns across the UK backed up with comprehensive activity reporting. Specialising in activating sampling experiences in shopping centres, supermarkets, train stations and creating experiential sampling roadshows. Trust a RAR+ Recommend Agency with your next product sampling campaign and contact eXecutional today.


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Supermarket Sampling

Reach your potential customers at point of purchase sampling newly listed ranges, updated product lines or products on trial with an experiential sampling campaign at major supermarkets across the UK. eXecutional provide sampling for brands listed in major supermarkets but are also chosen by supermarkets themselves to implement their own sampling campaigns.

Shopping Centre Product Sampling

Sample to consumers inside shopping centres across the UK with engaging experiential events to advise, educate and inform your customers of new product launches. Use a highly rated sampling partner trusted by many of the UK’s leading brands and agencies. What? We provide product sampling events within shopping centres across the whole of the UK.

Event & Exhibition Sampling

Sample your product to thousands of visitors at consumer & lifestyle exhibitions, county shows, food fairs or create your own amazing sampling events in any UK location. eXecutional have a wealth of experience in organising and attending exhibitions for our customers. We know what is needed to plan and implement successful experiential sampling promotions. What? Event

Train Station Product Sampling

Train station sampling places your product into the hands of thousands of commuters during their daily travels. From eye-catching experiential sampling events on train station concourses to tactical  sampling teams targeting commuters as they enter and exit the station. eXecutional are a highly recommended sampling agency, representing many of the countries leading brands for their

Tactical Sampling Campaigns

Tactical sampling provides a highly targeted sampling outreach campaign, which can take place across any UK location at any time. Easily maximising campaign budget effectiveness and creating huge brand awareness and trial of your product. Choose a highly experienced and RAR+ recommended agency to run your tactical sampling campaign. What? Tactical sampling allows your product

Product Sampling Roadshows

Experiential sampling roadshows provide highly visible campaigns across multiple towns and cities over a sustained sampling programme reaching hundreds of thousands of consumers. Roadshows drive brand awareness and reach consumers who ordinarily may not be aware of your product by placing your product into the hands of consumers. What? Product sampling roadshows are usually a longer duration

CASE STUDY – Iceland

Brief To provide a launch platform for a new format of Iceland store, driving awareness and trial of a new range of ‘exotic’ food products within newly branded Iceland run Food Warehouse stores. Campaign Overview Utilising our knowledge of supermarket sampling activity, Iceland chose eXecutional as their partner to launch their new product range within

CASE STUDY – Hugo Boss Ma Vie

Brief To provide a shopping centre product sampling programme as part of the launch campaign for Hugo Boss Ma Vie fragrance, with activity across multiple high footfall venues in the UK. Campaign Overview eXecutional provided a product sampling campaign within shopping centre locations across the UK. This campaign was managed in full by eXecutional, including; promotional space

CASE STUDY – Yorkshire Tea

Brief To provide a product sampling team to distribute limited edition Yorkshire Tea: Tour De France samples in the lead up to the The Grand Départ 2014. Campaign Overview eXecutional provided a tactical product sampling strategy outside of Leeds train station in the lead up to The Grand Départ 2014. With a team of product sampling staff sampling

CASE STUDY – Yakult

Brief To provide ongoing product sampling support for Yakult at shows, events, county shows and exhibitions across the UK. Campaign Overview Yakult originally commissioned eXecutional to provide product sampling staff for a single event at the Ideal Home Show. This was almost 3 years ago and eXecutional still provide their product sampling teams at a

Case Study – Princes Tuna

Brief To increase awareness of the Princes range of tuna products to commuters and office workers by providing a targeted product sampling campaign across multiple towns and cities. Campaign Overview eXecutional provided multiple sampling activities to target commuters and office workers as part of a national sampling campaign. We utilised our experienced event managers and promotional staff to provide train

CASE STUDY – Budgens

Brief To introduce the brand new SuperValu range to Budgens customer’s through an on trade supermarket product sampling campaign. Campaign Overview eXecutional provided a full service supermarket product sampling campaign providing all aspects of the sampling. As this was the first time product tastings had taken place eXecutional provided a comprehensive presentation to engage the

CASE STUDY – Cravendale

Brief To distribute samples of refrigerated milk to sports at Headingley stadium over key match days and Sport Relief events. Campaign Overview eXecutional were approached to provide a sports event sampling campaign for Cravendale. This included a large team of promotional staff who were all selected on their experience and locality to the stadium. They were supported

CASE STUDY – Black Tower

Brief To provide a product sampling roadshow targeting consumer food and drink shows across the UK with a touring product sampling campaign. Campaign Overview eXecutional were commissioned to provide a product sampling campaign targeting high profile consumer events across the UK. Visiting shows such as the National Wedding Show in various activity locations. Aside from

Product Sampling Guide – Part 1

Welcome to the first instalment of our Product Sampling guides. Part 1 of the guides gives an overview

Product Sampling Guide – Part 2

Our second instalment of our product sampling guides covers experiential supermarket sampling. This delves into more detail with