So What Is Product Sampling?

eXecutional can provide you with a tailored product sampling campaign matched to your budget and needs.  We see sampling in two ways, static and mobile.

Static Sampling

Think train station, supermarket, shopping centre and we say static sampling.  From organising event space, displays, branding right through to the correct sampling staff to place your product into the hands of the most relevant customers.  eXecutional can provide a one stop solution to execute your sampling activity.

Using our nationwide database of promotional staff & event managers we can organise your campaign from initial concept through to final execution and reporting.

Mobile Sampling

Don't want to pay for expensive promotional space, want your product sampling to happen in multiple locations during the same shift?  Mobile sampling allows our promotional teams to be positioned in the most relevant locations at the most relevant timings.  Want to target commuters outside of a train station during peak morning rush hours and then move to city centre areas during lunch times? Mobile sampling gives flexibility, great value and more important allows you to pin point your audience to exact locations!

Nationwide Roadshow Sampling

Want large or sustained impact?  eXecutional can provide a nationwide roadshow taking your product nationwide.  A nationwide sampling roadshow can involve a combination of the above sampling methods.  All we really need is to know what the sample is and we will come back to you with a complete bespoke sampling campaign. 

Product Sampling Types

Dry Sampling?

Think of this as sampling products which do not need preparation.  These are ideally suited to high footfall locations where sampling volume is a key priority. These are ideally distributed alongside sales incentive vouchers to drive sales in local retailers.  Ordinarily this is suited to mobile sampling, where small budgets can still have a great impact and uplift.

Wet Sampling?

Preparation is the key word with this type of product sampling.  Ideally suited to static sampling allowing food to be prepared or cooked within food hygiene regulations.  Our product sampling staff who work on this type of activity will hold necessary food hygiene certification where needed.

Where Can We Sample?

Sampling can be executed in numerous different locations; it really is dependent on what you want to sample!

Some common product sampling locations:

• Train Station Sampling
• Supermarket Sampling
• Shopping Centre Sampling
• Sports Events Sampling – either inside or out!
• City Centre Sampling
• Office Area Sampling Or Inside Offices

What Products Can Be Sampled?

Almost any type of product can be sampled.  Anything from sampling chilled bottles of orange juice through to cooked pasta sauces, it really is dependent on the product and your target audience!

Sampling Permissions / Licences 

Obviously we cannot simply start sampling without some thoughts and considerations!  Things we need to consider:

• City Centre Sampling Licences
• Permissions For Supermarket Or Shopping Centre Sampling
• Food Hygiene Certification (to make your sampling safe for the public)
• Health & Safety Certification (where needed)
• Risk Assessments For Public Places (for closed space sampling campaigns)