To provide a full service brand activation, engaging customers around Shell V-Power Nitro+ across the country
We created a nationwide experiential roadshow designed to reach not only customers, but also site staff to drive engagement and awareness of Shell V-Power Nitro+.
What We Did
- Implemented multiple roadshows focusing on brand knowledge, awareness and sales uplift for both Shell staff members and consumers
- All staff members safety trained by the AA face to face, along with completing online Forecourt Service Training
- Created a unique on-site driving simulator and training experience, coupled with sales coaching and an active selling campaign across the sales network
- Reached petrol stations nationwide through a unique experiential pit crew experience implemented to reach customers
- Provided a detailed web-based reporting platform with collated staff and site feedback
A multi-layered experiential roadshow reaching staff and customers nationwide
We have activated a number of campaigns and roadshows for Shell to drive engagement, knowledge and awareness of Shell V-Power Nitro+. This began by reaching out to Shell staff members at petrol stations across the country, providing sales coaching to uplift sales of the product across the retail network and providing on-site training with AA representatives to show the active benefits. This was followed by an extensive ‘pit crew’ style experiential roadshow, reaching customers by providing a unique car care experience while accurately communicating key brand messages and product information. This actively offered customers the choice of fuels, along with all of the necessary information to make an educated choice – resulting in an uplift of Shell V-Power Nitro+ sales nationwide.
“All the promotional staff were very prompt, all arriving in good time to the arranged meeting point. Every member of staff did a great job. All were very friendly to both the clients we work with and members of the public. The event was very busy at times, and your staff were a great help, kept smiling even during the rain, worked non-stop and made a very good impression on the day.”
Doubletree By Hilton
“The agency offers fast, efficient and good value for money promotional staff whom are highly motivated, well presented, confident and are keen to help make an impact on behalf of your brand. I would use them first time every time for our large events.”
“Having worked with a number of agencies for approximately 10 years, EXECUTIONAL have proven to be a ‘cut above the rest’. They are willing to adapt to client differences, the urgency of some bookings, the complexities of managing such a huge profile of store bookings, across the nation, and do so with positivity and confidence.”
OMD – UK – Manning Gottlieb
“EXECUTIONAL have been used by our company for a number of years now. Other agencies have been tried, but proved to be unprofessional and could not deliver what we requested. EXECUTIONAL provide excellent service, are flexible, fast to respond to changing requirements where necessary. I thoroughly recommend them.”