Shell V-Power Nitro+

The Brief:

To provide a full service brand activation, engaging customers around Shell V-Power Nitro+ across the country

We created a nationwide experiential roadshow designed to reach not only customers, but also site staff to drive engagement and awareness of Shell V-Power Nitro+.

What We Did

  • Implemented multiple roadshows focusing on brand knowledge, awareness and sales uplift for both Shell staff members and consumers
  • All staff members safety trained by the AA face to face, along with completing online Forecourt Service Training
  • Created a unique on-site driving simulator and training experience, coupled with sales coaching and an active selling campaign across the sales network
  • Reached petrol stations nationwide through a unique experiential pit crew experience implemented to reach customers
  • Provided a detailed web-based reporting platform with┬ácollated staff and site feedback

Campaign Overview

A multi-layered experiential roadshow reaching staff and customers nationwide

We have activated a number of campaigns and roadshows for Shell to drive engagement, knowledge and awareness of Shell V-Power Nitro+. This began by reaching out to Shell staff members at petrol stations across the country, providing sales coaching to uplift sales of the product across the retail network and providing on-site training with AA representatives to show the active benefits.

This was followed by an extensive ‘pit crew’ style experiential roadshow, reaching customers by providing a unique car care experience while accurately communicating key brand messages and product information. This actively offered customers the choice of fuels, along with all of the necessary information to make an educated choice – resulting in an uplift of Shell V-Power Nitro+ sales nationwide.