To provide a nationwide network of promotional staff to drive traffic into store during every live day
We were tasked with implementing all of Specsavers promotional activity nationwide – from Lurwick in the Shetland Islands to Brixham at the tip of the South West.
What We Did
- Fully trained & briefed staff, managed 24/7 by a dedicated HR team
- Store briefing calls and touch points during live days to field any feedback or queries
- Provided weekly reports on activations & additional monthly summary report with suggestions for coming activity
- Provided ideas generation for additional promotional activity centred around national sporting events such as Wimbledon & FIFA World Cup
- Managed over 250+ same day activations across the UK
Thousands of activations per month, developing into a campaign spanning years
We partnered with Specsavers and provided leafleting staff for all of their local promotional activity across the whole of the UK, including Northern Ireland. This was managed by a dedicated staffing team in our HR office who provided comprehensive briefing and training calls to our staff members. This was coupled with a courtesy call to each store, briefing them on the upcoming activity and finer points on how the staff member will conduct the day – reporting back to store several times throughout their shift. This was backed up by detailed weekly reporting that documented hundreds of shifts per day, complete with photographs from the field and a collated monthly report.
“All the promotional staff were very prompt, all arriving in good time to the arranged meeting point. Every member of staff did a great job. All were very friendly to both the clients we work with and members of the public. The event was very busy at times, and your staff were a great help, kept smiling even during the rain, worked non-stop and made a very good impression on the day.”
Doubletree By Hilton
“The agency offers fast, efficient and good value for money promotional staff whom are highly motivated, well presented, confident and are keen to help make an impact on behalf of your brand. I would use them first time every time for our large events.”
“Having worked with a number of agencies for approximately 10 years, EXECUTIONAL have proven to be a ‘cut above the rest’. They are willing to adapt to client differences, the urgency of some bookings, the complexities of managing such a huge profile of store bookings, across the nation, and do so with positivity and confidence.”
OMD – UK – Manning Gottlieb
“EXECUTIONAL have been used by our company for a number of years now. Other agencies have been tried, but proved to be unprofessional and could not deliver what we requested. EXECUTIONAL provide excellent service, are flexible, fast to respond to changing requirements where necessary. I thoroughly recommend them.”