Understanding Where You Can Sample Within Supermarkets:
Supermarket sampling can be implemented in two ways depending on the supermarket multiple in which sampling will take place:
Supermarket Sampling (inside)
This is a great opportunity for people to sample your product when they are already purchasing their shopping! Our samplers are experienced brand representatives and are gear to interact with members of the public, actively promoting their presence and driving sales. Organising supermarket sampling can be quite a daunting task to handle, so lets us take the strain. We can do as little or as much as need to make your sampling campaign happen:
- Contact the supermarkets directly and organise space (supermarket dependant).
- Manage the staff selection process and any associated training materials.
- Organise promotional materials.
- Handle stock up take for sampling.
- Report on customer feedback (we will create a bespoke online portal for this)
- Supply photos of the activity across all locations.
Supermarket Sampling (Inside)
We would handle all of the component parts of the promotion but as a check list you will need to consider:
- Booking the associated event space outside of the supermarket.
- Creating / organising suitable promotional materials (think branded area / sampling vehicle etc).
- Organising the right staff for the activity (also remember Food Hygiene Certification!)
- Report on customer feedback (we will create a bespoke online portal for this).
- Supply photos across the activity locations.
