United Utilities

The Brief:

To create a unique and engaging brand experience within key locations

We were tasked with providing a team for United Utilities bespoke experiential activation, educating members of the public on What Not to Flush – revealing their confessions on the strangest object they had ever flushed down the toilet, along with driving social media engagement through specific promotional areas.

What We Did

  • All staffing and 24/7 management during campaign duration
  • EXECUTIONAL event manager on-site to liaise with client team and deliver live feedback
  • Provided custom branded clothing
  • Logistics and stock management for campaign duration
  • Provided a detailed web-based reporting platform with key distribution information and collated staff feedback

Campaign Overview

An interactive brand activation to reach specific target audiences 

United Utilities tasked EXECUTIONAL with providing a team for a unique promotion: The Big Bog Diary Room. This original experiential space utilised humour to highlight the serious issue of the public flushing inappropriate items down the toilet, which causes millions of pounds in damages to United Utilities and taxpayers each years. Managing a ‘big-brother style’ diary room, where an actress asks for their privy confessions on camera – and for those a bit camera shy a wall to share secrets.

Aside from this, the space was outfitted with a selfie seat complete with props to drive social media engagement and reinforce the #3PPromise. With an on-site event manager to control logistics and stock management, along with liaising with the client team and delivering live feedback to the staffing team throughout the day.