To provide ongoing sampling support for Yakult at exhibitions, events and county shows across the UK
Providing teams of sampling staff and event managers for Yakult’s sampling activity across the country, at all manner of locations from exhibitions to festivals – providing product and brand information, along with driving sales through promotional offers.
What We Did
- Bespoke briefing packs created from Yakult product & brand information, along with EXECUTIONAL knowhow
- All staff Food Hygiene Level 2 qualified
- Full staffing support including 24/7 management and reserve staff allocation across all live days
- Detailed online reporting platform with collated and quantified reception, stock & sales information.
Driving product and brand recognition in a variety of key consumer environments
Originally commissioned to provide staffing services at the Ideal Home Show, our working relationship with Yakult has transformed over 6 years – with dedicated staffing teams who have represented the brand and its’ core values consistently at shows, events, exhibitions and festivals across the UK. We offer 24/7 support to our event managers to alleviate any issues before or during the live day, along with a dedicated reserve staff allocation who are pre-trained in product knowledge, along with the brands key messages and history. Following each activation staff members report their feedback through a bespoke online platform, which is then converted into quantified data on sales and stock levels along with a detailed summary of staff and public response to the campaign.
“All the promotional staff were very prompt, all arriving in good time to the arranged meeting point. Every member of staff did a great job. All were very friendly to both the clients we work with and members of the public. The event was very busy at times, and your staff were a great help, kept smiling even during the rain, worked non-stop and made a very good impression on the day.”
Doubletree By Hilton
“The agency offers fast, efficient and good value for money promotional staff whom are highly motivated, well presented, confident and are keen to help make an impact on behalf of your brand. I would use them first time every time for our large events.”
“Having worked with a number of agencies for approximately 10 years, EXECUTIONAL have proven to be a ‘cut above the rest’. They are willing to adapt to client differences, the urgency of some bookings, the complexities of managing such a huge profile of store bookings, across the nation, and do so with positivity and confidence.”
OMD – UK – Manning Gottlieb
“EXECUTIONAL have been used by our company for a number of years now. Other agencies have been tried, but proved to be unprofessional and could not deliver what we requested. EXECUTIONAL provide excellent service, are flexible, fast to respond to changing requirements where necessary. I thoroughly recommend them.”