Having previously worked on a touring office sampling campaign for Camden Town Brewery we were tasked with the staffing, implementation and logistics for Harvest Hells Lager mini-tour.
Touring across event spaces over the course of a week-long mini-tour, our event manager, drove the Harvest Hells event vehicle to designated towns and cities in the UK. There, the team set up the swap “A Can For A Can” event, allowing members of the public to swap a can of food for a can of Harvest Hells. Post activity our event manager dropped off the collected food donations to local food banks in the neighbouring area.
What We Did
- Dedicated touring event manager with Personal Licence.
- Local brand ambassadors to each event.
- Storage & handling of all beer stock and point of sale.
- Bespoke campaign video shared within 24 hours of the campaign.