In store product demonstrations are a massive part of increasing consumer understanding and driving sales at the point of purchase. EXECUTIONAL have created and implemented a variety of product demonstration campaigns in-stores right across the UK.
In Store Product Demonstrations drive sales
Is your product on the shelf? But consumers don’t know what it is, how it works, or why it is better than the competitors? In store product demonstrations help to make your product stand out from the others on the shelf. EXECUTIONAL use their vast experience of product demos, to ensure when consumers walk into your stockist they are not only given the information about your product but why they should buy it.
In Store Product Demonstrations: what we do…
Evaluate & Select Nationwide Product Demo Locations
Select Experienced Product Demonstration Staff
Organised Space Within Suitable In-Store Locations
Fully Train Product Demonstration Staff
Plan & Organise Logistical Considerations
Provide Detailed Online Activity Reports
No Hidden Costs Or Inflated Management Fees
Planning Your In Store Product Demonstrations
EXECUTIONAL have run demonstration campaigns across the UK inside a number of retailers such as John Lewis, Currys & PC World, Tesco and the list goes on. So we have the experience to know what needs to happen in the planning stage of the campaign. This can include speaking to in-store contacts, organising and running staff training sessions, planning logistical considerations and whatever is needed in between to create your in store product demonstrations campaign.
In Store Product Demonstrations: Implementation
The EXECUTIONAL team work 24/7 to make sure that once the campaign has been planned correctly, it happens correctly. We are on hand to manage the in-store product demonstration staff, speak to on-site contacts, manage logistics and truly be there to implement a product demo campaign that works.
In Store Product Demonstrations: Reporting
EXECUTIONAL understands the importance of campaign feedback and we also understand each campaign is different. Even if the product is the same, the questions asked of John Lewis customers might be very different to those asked of Currys & PC World customers. So EXECUTIONAL creates feedback questions bespoke to each campaign, with answers that are summarised along with photography and delivered back to you in an easy to read and easy to share format.