Delivering Delight: Hundreds of Pizza Slices and Text Message Sign-Ups Per Event, Pizza Hut Cooks Up Excitement Across the UK
For several years, EXECUTIONAL has partnered with Pizza Hut to create excitement around new store openings and relaunches across the country. Our focus was on distributing free pizza slices, promoting text group sign-ups, and highlighting special offers to drive customer engagement and loyalty.
Campaign Strategy:
- Buzz Creation for New Stores: Utilised dynamic teams to generate excitement and awareness about newly opened or refurbished Pizza Hut stores.
- Free Sample Distribution: Offered free pizza slices as an incentive for customers to sign up to Pizza Hut’s text group, receiving regular discounts and promotions.
- Promotion of Special Offers: Highlighted special offers like £1.99 pizza days to encourage repeat visits and sustained customer interest.
Execution:
- Efficient Staff Recruitment: Assembled teams consisting of an event manager and sampling staff, selected for their ability to engage effectively with the public.
- Targeted Staff Briefings: Provided detailed briefing documents outlining key footfall areas, brand guidelines, and campaign objectives.
- Active Campaign Management: The event manager oversaw all aspects of the campaign on live days, ensuring team performance and customer satisfaction.
- Comprehensive Reporting: Compiled bespoke online client reports post-activity, detailing samples distributed, text club sign-ups, and overall campaign impact.
- Promotional Tools and Branding: Equipped teams with usherette trays, golf signs, and branded clothing to enhance visibility and campaign efficacy.
Impact:
Pizza Hut’s campaign successfully increased visibility and customer engagement for their new and relaunched stores. The combination of free pizza samples, text group sign-ups, and special offer promotions effectively drew in customers and fostered a sense of community around each store. The campaign’s strategic execution and focus on customer interaction played a crucial role in reinforcing Pizza Hut’s brand presence and driving sales in key locations across the country.
