WHY IS PRODUCT SAMPLING SO POPULAR?
Since we started over 10 years ago, product sampling has been by far the most popular service provided by EXECUTIONAL. So much so, that many of our customers see us as their own in-house product sampling agency.
We have distributed hundreds and thousands of product samples to consumers across a range of target locations. You can understand it too, after all who doesn’t like “free stuff”? But we feel there’s a huge amount more to it than that. Often the cornerstone to an experiential marketing campaign, sampling allows you to build brand awareness, recall and word of mouth sharing. It also fits beautifully with social media campaigns allowing the target audience to share their experience with your product or service.
WHAT DO WE SAMPLE?
AMBIENT OR PACKAGED
Something which does not require specialist storage or preparation. Think packaged food products, newspapers, magazines, fragrances – the items that can be distributed in volume without needing complex setup or equipment.
CHILLED OR FROZEN
Products that need the continuity of cold storage from production to recipient. Chilled drinks, yoghurts, protein shakes and the like. However, we can also prepare products that are stored frozen such as ready meals, pizza and ice cream.
We supply all of the equipment and consumables needed to prepare samples at your own food brand activation. Usually performed from a dedicated event space using a touring campaign kit such as a product sampling van or pop up event space.
PRODUCT SAMPLING STAFF
As you may have read already on our promo staff pages. We take care and attention when selecting, training and managing our product sampling staff. Each staff member would always have at least Level 2 Food Safety Training. This insures that they maintain a clean and safe work environment and manage food temperature and appearance closely through their working day. We operate across the UK, covering all major UK cities, meaning we will always have the right staff for your upcoming product sampling campaign.
WHERE DO WE SAMPLE?
It’s not an exhaustive list, over the years we have sampled in all sorts of locations – even sampling on a ferry! But for ease, here are some of the more popular locations we have worked:
Probably the go-to product sampling location for many brands. You can understand why. Ultra-high guaranteed indoor footfall, multiple locations for easy campaign building and the option to be positioned either inside or outside of the station.
A hugely popular location engaging with many different demographics. Our promotional staff can be positioned on high footfall high street locations. As such, always features in both tactical and fixed venue space sampling campaigns.
Matching train stations in the popularity stakes. Experiential car park sampling is literally just that. Engage, educate and drive purchases with shoppers as they arrive at their local supermarket.
Perfect for targeting consumers already in a buying mood, alongside high footfall, weather friendly locations. Plus, depending on your product, they could be in very close proximity to point of purchase too!
There isn’t a week go by when we don’t have someone working in store sampling products to members of the public. Try and buy, has never been so true than in this setting. Helping to drive basket size at point of purchase.
Events, Shows & Exhibitions
Utilising the high football generated by events can be an intuitive way to reach a very specific type of audience. Either by organising an official partnership with the event itself or targeting visitors through tactical roaming sampling.
We’ve run some amazing office product sampling campaigns over the years. Very much based on the surprise and delight aspect of bringing something some fun into the humdrum working day. Working either tactically or arrange permissions to set up your own sampling activation inside of the offices.
Why not visit them all? If you are looking to build a roadshow and want to engage with different target audiences, at different times of their day, speak to EXECUTIONAL and we can help build a roadshow, take care of all the staffing, venue selection and important campaign logistics and management.
FULL SERVICE PRODUCT SAMPLING AGENCY
We can help with much more than just brand ambassadors and for many of our clients having everything under one roof helps for a more seamless project:
You’ve got the concept, a campaign visual (we can do those too by the way), but you now need the practical elements to bring the campaign to life. Fridges, cookers, sampling vans, storage, print, clothing etc. We’re used to buying or renting these types of things and have a network of trusted suppliers that we have worked with for over a decade. So, whatever you think you may need, we can help to advise along the way.
PERMITS & VENUES
As much as it would make our life much easier, you cannot just turn up and start sampling. There is usually some red tape to navigate. Where needed EXECUTIONAL can help to source the venue or promotional space that the campaign requires. Be that an experiential pitch inside a train station, or a council managed event space, or a lucrative position inside a premium shopping centre. EXECUTIONAL can help as much or as little as needed. We can even organise roaming sampling permits for the major cities to remove the stress and headache of dealing with multiple different contacts across one project.