Supporting Heroes: The RAF’s #AstonRed10 Campaign at Canary Wharf – Thousands of Raffle Tickets Sold for a Heartfelt Cause
Our mission was to provide local staffing support and event management for the Royal Air Force’s #AstonRed10 raffle campaign at Canary Wharf. The goal was to raise awareness and funds for the RAF Benevolent Fund, assisting personnel in transitioning from military to civilian life and supporting them through challenging times.
Campaign Strategy:
- High-Traffic Location Engagement: Positioned the campaign at Canary Wharf, a key London location with heavy footfall, to maximise visibility and engagement.
- Informed and Passionate Team: Deployed a team of staff, thoroughly trained by the RAF Benevolent Fund, to communicate the campaign’s purpose and significance effectively.
- Interactive Public Engagement: Utilised the appeal of the raffle and the stationed car to attract and interact with passers-by, encouraging raffle ticket purchases.
Execution:
- Comprehensive Staff Training: Conducted face-to-face training supplemented by EXECUTIONAL briefing packs to ensure staff were well-prepared and knowledgeable.
- Continuous Campaign Management: Provided full 24/7 management, including an on-site event manager responsible for handling daily cash deposits.
- Dedicated Event Team: Maintained a consistent and enthusiastic team throughout the campaign, emphasising their passion for the cause and the organisation.
- Effective Reporting and Documentation: Compiled bespoke reports of staff and public feedback, along with event photography, to support future content creation and campaign analysis.
Impact:
The #AstonRed10 campaign successfully generated significant awareness and funds for the RAF Benevolent Fund, selling thousands of raffle tickets. By strategically placing the campaign in a bustling area like Canary Wharf, we maximised engagement opportunities, resulting in substantial public interaction and support. The commitment and knowledge of our staff played a crucial role in communicating the importance of the cause, resonating deeply with the public and inspiring generous participation in the raffle.
