We were tasked with supplying a promotional team and event manager for The Grand National, speaking and engaging with attendees around lead sponsor Randox Health and what services they offer.

The Brief:

To provide full event staffing & management at The Grand National

What We Did

  • Fully briefed & trained team to engage with attendees on their VR activation
  • Full on-site event manager & 24/7 staff management
  • Distributed thousands of promotional giveaways & collected hundreds of feedback forms
  • Photography & bespoke online report

Campaign Overview

Reaching attendees of The Grand National 2017 to build brand awareness for Randox Health

Our team were tasked with assisting Randox Health on their activation as lead sponsor of The Grand National 2017. One of their main roles was to simply communicate the brand and what they do to attendees, as many had not heard of Randox Health previously – but as they were soon to be opening a centre in the area, this was a perfect opportunity to make members of the public aware.

Aside from this our team were manning Randox Health’s activation, that married healthy mocktails, social media engagements and a VR tent with a virtual tour of their latest clinic by jockey AP McCoy. Finishing off with speaking to attendees to get their feedback on the activation and brand as the last part of a great weekend.