We were tasked with reaching out to the city of Oxford to build awareness of a new UNIQLO store launch to a range of audiences. Primarily through leafleting and engagement to drive traffic in to store on opening day to engage in their store launch promotion.

The Brief:

Reaching consumers city-wide to build awareness of a new store in the area

What We Did

  • Full staffing & 24/7 management with reserve allocation
  • On-site event manager to supervise staff performance & attendance
  • Storage & logistics of promotional items on site
  • Storage vehicle was driven by event manager & parked on site

Campaign Overview

Reaching a range of audiences at key commuter links & high footfall areas to build awareness & drive engagement with the store launch

We were tasked with managing a week-long promotion for UNIQLO’s Oxford Store launch – reaching key audiences across the city to drive footfall in for the opening day and build general awareness of the brand within the area. Based on reaching young professionals and students we had teams positioned near to the university campus, on the high street and at key commuter links throughout the day.

We collected print stock and promotional items directly from the supplier in our storage vehicle, which was driven by a consistent EXECUTIONAL event manager. This mobile storage allowed the stock to move seamlessly between teams to maintain distribution rates, along with live feedback, photos and close management of the staff.