The HUGGIES Pull-Ups school bus toured the UK, taking in key supermarket locations, designed to entertain children whilst allowing demonstrations for parents. Alongside product sampling and incentive distribution to drive sales at the proximate retailers.
The fully converted American School bus provided an amazing platform to entertain children whilst our team of fully trained staff engaged with parents on the benefits of HUGGIES Pull-Ups. Positioned outside of key supermarket locations parents left armed with incentives to immediately purchase. The vehicle housed creative play elements for the children and demonstrations for the parents to see how the could “graduate to undies with HUGGIES Pull-ups”.
What We Did
- Full campaign staffing including brand ambassadors and event managers
- Pre activity training for the event management team.
- The organisation of stock logistics & deliveries
- Comprehensive activity reporting from each location.