We were tasked with providing nationwide staffing for Krispy Kreme during their experiential campaign, taking place across the course of a summer with their Krispy Kreme Slot Machine.

The Brief:

To provide nationwide staffing for Krispy Kreme’s experiential shopping centre activations

What We Did

  • Full staffing & 24/7 management
  • Reserve staff allocation
  • Thousands of Krispy Kreme doughnuts & promotional giveaways distributed
  • Bespoke online reporting portal

Campaign Overview

Reaching shopping centre visitors to bring some fun & flair to their day

To celebrate Krispy Kreme partnering with the iconic Hershey’s Cookies ‘n’ Creme, they collaborated to create a limited edition range of doughnuts. The shopping centre activations were accompanied by the aptly named Krispy Kreme Slot Machine and our teams were present to manage the activation, making sure that everyone had a chance to roll the dice to win a doughnut or promotional giveaway. This campaign was based on a ‘surprise and delight’ moment to brighten up the days of visitors to each centre.