We were tasked with reaching attendees during Meat Free Week 2018, the Queen’s Club Championships and LTA Coaches Conference. Sampling their chilled, fresh products perfect for enjoying on the go, our teams in Manchester, Nottingham and London were tasked with encouraging trial at selected events.

The Brief:

Attend a range of events across summer 2018 with a trained team of Quorn samplers

What We Did

  • Full staffing & 24/7 team management
  • Event-specific training sessions in Leeds & London
  • Branding of event space, chilled storage and bespoke counters
  • Provided a dedicated regional driver for logistics and stock control
  • Photography & bespoke online report

Campaign Overview

Reaching a range of audiences at a variety of sports and health-focused events to encourage dietary change

As one of the most notable and popular meat substitutes in the UK, Quorn products have been a key part of meat-free life for over 20 years. Focused on bringing people delicious and exciting food that is good for them and good for the planet, they also strive to make everyone aware of the ethical, health and environmental benefits of Quorn foods.

They sponsor and attend a number of events each year to reach new consumers and create customers through product trial, increasing product knowledge and discounting future purchases to encourage repeat use. Using a trained team in both the North and South of the UK, we attended a range of environmental and sports-focused events to promote their products and spread the message of how to enjoy Quorn foods as part of your everyday diet.