Deli2Go Sampling
Home » Our Work » Shell FSC Deli 2 Go

Shell FSC Deli 2 Go


We were tasked with providing 3 consistent regional sampling teams at key Shell filling stations to promote the new Deli 2 Go range, through a fully managed sampling roadshow taking place across a month. Our team of promotional staff actively sampled food cooked by the EXECUTIONAL event managers.

Campaign Overview

Reaching consumers on their daily commute to refresh the FSC brand & communicate the need for quality on the go

Deli2Go Case Study

Shell’s Food Service Centre have reinvented their in-store offerings at their filling stations and wanted to find a way to communicate the quality of their products effectively to their customers. Our main task was to make sure that every customer leaving the store left without the ill-conceived archaic notion that food made and sold at a filling station was lower quality than elsewhere.

Our samplers would give customers a choice from a range of all-butter, hand-crafted Yorkshire pastries so that they could get an appetite for the brand and discover what met their tastes. Working in-store meant that our teams had the opportunity to engage with every customer walking through to reinvigorate the brand and spur purchases.

What We Did

  • 4 teams of samplers working across the country consistently for 1 month
  • Live in-store sampling of freshly baked pastry products to customers
  • Communicating key product quality points & brand messaging
  • Full management of campaign staff, logistics & surrounding elements




Give us a call, or fill in the form and we will get back to you right away.


We operate across the entire UK and have staff in all major towns and cities from London to Aberdeen. If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

    Call Us

Drop us a line on 0113 479 0437 or 0203 026 1069

   Email Us

Use the form or email us on [email protected]