Distribution of thousands of chilled samples in a number of towns and cities over a 3-week campaign.
The aim of the activity was to drive a taste trial of the newly launched Philadelphia Flip&Dip range and encourage further purchasing within Tesco & Asda stores. This involved the chilled sampling of 250,000 samples over a 3-week campaign. EXECUTIONAL arranged all location permissions for event space in key target towns and cities across the North of England.
Utilising our chilled network of storage and logistics meant all samples were temperature controlled until the point of sampling. Alongside each sample members of the public received local stockist and product information leaflets.
What We Did
- Management & planning of permits & event space
- Temperature controlled storage of all samples
- Dedicated logistics support to every location
- Branded clothing & sampling trolleys
- Full team training & location planning
- Detailed post activity reporting