250,000 Reasons to Taste: Philadelphia Flip&Dip’s Chilled Sampling Campaign Delights Taste Buds Across the UK
Our task was to orchestrate a fully chilled product sampling campaign for Philadelphia’s Flip&Dip cheeses. The goal was to distribute 250,000 chilled samples over three weeks, promoting taste trials and encouraging purchases in Tesco and Asda stores across multiple UK locations.
Campaign Strategy:
- Regional Sampling Focus: Targeted key towns and cities in North England to reach a wide and relevant audience.
- Chilled Sampling Distribution: Ensured all samples were temperature-controlled until the point of sampling to maintain product quality.
- Local Store Promotion: Distributed product information leaflets alongside each sample to direct consumers to local Tesco and Asda stockists.
Execution:
- Event Space Management and Planning: Arranged location permissions and managed event spaces in chosen towns and cities for optimal consumer engagement.
- Temperature-Controlled Logistics: Utilised a chilled network for storage and logistics, ensuring the freshness and quality of samples.
- Branded Presentation: Provided branded clothing and sampling trolleys for staff to enhance brand visibility and professionalism.
- Comprehensive Staff Training: Conducted full team training and location planning for effective and efficient campaign execution.
- Detailed Campaign Reporting: Compiled detailed post-activity reports to assess the campaign’s reach and impact.
Impact:
The Philadelphia Flip&Dip sampling campaign was a resounding success, effectively introducing and promoting the new product range to a significant audience. The strategic distribution of chilled samples, combined with local stockist information, effectively drove taste trials and subsequent purchases. The campaign’s focus on maintaining the highest product quality standards and professional presentation ensured a positive consumer experience, raising brand awareness and fostering a favourable impression of the Philadelphia Flip&Dip range.
