We are a nationwide promotional staffing agency offering a wide range of promotional staffing services across the UK. EXECUTIONAL was founded in 2007 and is one of the UK’s leading suppliers of brand ambassadors and event staff. We work across the promotions, experiential and event sectors. Actively recruiting within the major towns and cities across the country placing staff into part time and full time promotional roles.

Our Own Promo Staff

All our promotional staff are employees of EXECUTIONAL, recruited, selected and trained for a specific upcoming role. We control all aspects of their employment meeting all tax, insurance and pension stipulations required by law. We do not outsource our staffing, but we do, however, staff for multiple brands and agencies across the country.

Tiered Staffing Options

Our staff are broken down into three staffing tiers, separated by their experience and responsibilities:

Tier 1 – Brand Ambassadors

Brand ambassadors, or BA’s, are the face of your promotion. Often working in groups overseen by team leaders and event managers, are the people that engage with your target audience. Be that a member of our product sampling staff driving trial of your product, or a promo girl working as part of a brand activation. Or working alongside a customer as part of our exhibition staff at a trade show or conference. Their role is to actively surprise and delight potential customers by spreading word of mouth recommendation, social media sharing and brand recall.

Our brand ambassadors working at sampling event for our promotional staffing agency
A specialist staff member or team leader working at an in store event

Tier 2 – Specialist Roles

Our Tier 2 level staff are placed when the role requires a more experienced team leader or specialist staff member. Unsurprisingly, team leaders are used when there are a large number of promotional staff working in one location. Their role would be supervisory often working under the management of an event manager. They ensure the team are hitting their KPIs and provide valuable management support on larger scale events. We also classify certain roles as Tier 2 when they need  standout expertise or when a staff member has more responsibility during their working day. As an example, we classify our product demonstrators as a specialist role. This is usually because the staff member has to be carefully trained and often requires some setup and store management during their working day. This is also where our sales focussed or lead generation staff are recruited from too. In essence, a more specialist staff member providing top level customer service.

Tier 3 – Event Managers

Our most senior Event Managers are used where there is a large team of brand ambassadors working at a complex event. They work alongside team leader as the event manager usually has far reaching responsibilities prior, during and after an event day. They are responsible for the complex moving logistics of setup days and stock management, in charge of the movement of promotional vehicles and campaign equipment. They also tend to the sensitive reporting requirements of an event day, accessing both the performance of their team and the success of the day.

Event managers overseeing an in office product sampling roadshow


Having been operating for over a decade, EXECUTIONAL has honed it skills and processes to ensure a high level of customer service and reliability. All staff are hand picked by our head office staffing managers and chosen specifically for their role. We understand that staffing is not a one fits and all process, so we would not book seasoned promotional models for an outdoor leafleting role.

Once candidates are selected or approved by our customer, we then take time to work with our customers to build a detailed briefing pack prior to any live day. This is shared without our internal project system with the staff members minimum 48 hours before they start. Then, the day prior they are taken through a telephone, web or video training call until we are satisfied they are ready for work. For larger more complex activities EXECUTIONAL host face to face training days where the promo staff learn their role in a classroom environment. We don’t leave it there, for every single shift, staff are monitored from a 1.5 hour prior check in until they reach there shift starting location.

We aim to work with our customers long term, not only once. This is why EXECUTIONAL are still working with our largest customers. Some of those who have been with EXECUTIONAL since the very beginning. We believe in providing an amazing service, at a fair cost with clear transparent activity quotations. So whether you are looking for a small team of brand ambassadors or a long term team overseen by a full time event manager, EXECUTIONAL are the people to speak to.