Promotional Staff

Promotional Staff


We are a nationwide promotional staffing agency offering a wide range of promotional staffing services across the UK. EXECUTIONAL was founded in 2007 and is one of the UK’s leading suppliers of brand ambassadors and event staff. Working in the promotions, experiential and event sector, we actively recruit within the major towns and cities across the country placing staff into part-time and full-time promotional roles.

Our Own Promotional Staff

All our promotional staff are employees of EXECUTIONAL, recruited, selected and trained for a specific upcoming role. We control all aspects of their employment meeting all tax, insurance and pension stipulations required by law. We do not outsource our staffing, but we do, however, staff for multiple brands and agencies across the country.


   Quality Assurance

Having been operating for over a decade, EXECUTIONAL has honed its skills and processes to ensure a high level of customer service and reliability. All staff are hand picked by our head office staffing managers and chosen specifically for their role. We understand that staffing is not a one fits and all process, so we would not book seasoned promotional models for an outdoor leafleting role. Once candidates are selected or approved by our customer, we then take time to work with our customers to build a detailed briefing pack prior to any live day. This is shared within our internal project system with the staff members a minimum of 48 hours before they start. Then, the day prior they are taken through a telephone, web or video training call until we are satisfied they are ready for work. For larger more complex activities EXECUTIONAL host face to face training days where the promo staff learn their role in a classroom environment. We don’t leave it there, for every single shift, staff are monitored from 1.5-hours prior check-in, until they reach their shift starting location.

   Accountability & Transparency

We aim to work with our customer’s long term, not only once. This is why EXECUTIONAL are still working with our largest customers. Some of those who have been with EXECUTIONAL since the very beginning. We believe in providing an amazing service, at a fair cost with clear transparent activity quotations. So if you are looking for a small team of brand ambassadors or a long term team overseen by a full-time event manager, EXECUTIONAL are the people to speak to.

Tiered Staffing Options

Brand ambassadors or BA’s are the faces of your promotion. Often working in groups overseen by team leaders and event managers are the people that engage with your target audience. Be that a member of our product sampling staff driving trial of your product, or a promo girl working as part of brand activation. Or working alongside a customer as part of our exhibition staff at a trade show or conference. Their role is to actively surprise and delight potential customers spreading word of mouth recommendation, social media sharing and brand recall.

Our Tier 2 level staff are placed when the role requires a more experienced team leader or specialist staff member. Unsurprisingly team leaders are used when there is a large team of promotional staff working in one location. Their role would be supervisory, often working under the management of an event manager. They ensure the team are hitting their KPIs and provide valuable management support on larger scale events.

We also classify certain roles as Tier 2 when they need standout expertise or when a staff member has more responsibility during their working day. As an example, we classify our product demonstrators as a specialist role. This is usually because the staff member has to be carefully trained and often requires some setup and store management during their working day. This is also where our sales focussed or lead generator staff are recruited from too. In essence, a more specialist staff member providing top level customer service.

Our most senior Event Managers are used where there is a large team of brand ambassadors working at a complex event. They are usually paired with their own team leader, as the event manager usually has far-reaching responsibilities prior to, during and after an event day. Responsible for the complex moving logistics of setup days and stock management. In charge of the movement of promotional vehicles and campaign equipment. They also tend to the sensitive reporting requirements of an event day, accessing both the performance of their team and the success of the day.

Everything Else

We also supply campaign equipment from simple branded clothing through to fully bespoke promotional vehicles. Please let us know if you need helping with anything else for your upcoming project.

VW Camper