The Brief:

To provide ongoing sampling support for Yakult at exhibitions, events and county shows across the UK

Providing teams of sampling staff and event managers for Yakult’s sampling activity across the country, at all manner of locations from exhibitions to festivals – providing product and brand information, along with driving sales through promotional offers.

What We Did

  • Bespoke briefing packs created from Yakult product & brand information, along with EXECUTIONAL knowhow
  • All staff Food Hygiene Level 2 qualified
  • Full staffing support including 24/7 management and reserve staff allocation across all live days
  • Detailed online reporting platform with collated and quantified reception, stock & sales information

Campaign Overview

Driving product and brand recognition in a variety of key consumer environments

Originally commissioned to provide staffing services at the Ideal Home Show, our working relationship with Yakult has transformed over 6 years – with dedicated staffing teams who have represented the brand and its’ core values consistently at shows, events, exhibitions and festivals across the UK.

We offer 24/7 support to our event managers to alleviate any issues before or during the live day, along with a dedicated reserve staff allocation who are pre-trained in product knowledge, along with the brand’s key messages and history. Following each activation staff members report their feedback through a bespoke online platform, which is then converted into quantified data on sales and stock levels along with a detailed summary of staff and public response to the campaign.