Russian Standard
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Russian Standard

SAMPLING TO OVER 500,000 FESTIVAL GOERS

We were tasked with supplying a sampling team and event manager for Russian Standard Vodka’s sampling activation at Edinburgh Fringe, speaking and sampling to the over 500,000 visitors to the city that descend for its’ reputable Fringe month.

Campaign Overview

Reaching attendees at Edinburgh Fringe to refresh their perception of the product & brand

Russian Standard Case Study

Our team were reaching out to attendees as they relaxed in George Square Gardens, our selected brand ambassadors were sampling a delicious Russian Mule cocktail near to Russian Standard Vodka’s beautifully branded pop-up bar. With the festival taking place 4th – 29th August, our staff were there almost everyday sampling and driving purchases at the bar – alongside this our team were tasked with getting groups of attendees involved with games of Rebel Bingo to keep everyone in good spirits during the regular downpours that come with a Scottish Summer!

What We Did

  • Fully briefed & trained sampling staff with Food Hygiene Level 2 Qualifications
  • Provided on-site event manager & full staff management
  • Distributed thousands of product samples that drove sales of cocktails on site
  • Photography & bespoke online report

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